The Hat Kingdom

In the small village of Montappone, in Italy’s Marche region, lies a true hidden gem: the Hat District, where skilled hands transform natural materials into authentic symbols of style every single day.

This unique district is responsible for 70% of Italy’s total hat production and preserves a centuries-old tradition, beautifully showcased in the fascinating Hat Museum.

With this exclusive experience, you’ll dive headfirst into the world of artisanal hat-making.

We’ll begin with a guided visit to the museum, then step into a real craft workshop, where antique tools and time-honored techniques come to life before your eyes.

You’ll uncover the secrets behind the craft: from steaming and shaping to invisible stitching, you’ll witness how tradition and creativity come together to create unique, handcrafted pieces.

And if you’d like, you can even design your own custom hat with the help of a master hatmaker and take it home as a one-of-a-kind souvenir.The cost of the hat and shipping is not included in the experience.

 Tour Details

• Group size: Minimum 4 people, maximum 10 people.

• Availability: Every day from 3:30 PM to 6:30 PM (except Sundays).

• 📍Location: Montappone – Province of Fermo.

Customize Your Experience

• Professional photo service available to capture your most meaningful moments.

• Tailor-made experiences: We can customize the tour to your preferences. Contact us and let’s craft the perfect experience together.